Friday, February 28, 2014

Porchlight Chef's Auction

This week I got the opportunity to attend a very special event : Porchlight's Original Chef's Auction. This was a fundraiser to raise money for Porchlight Inc. - an organization dedicated to helping the homeless of Dane County - by offering shelter, food, counseling and employment services. An extension of Porchlight includes Porchlight Products. Utilizing produce from local farms, the employees turn the crops into high quality canned and preserved goods to be sold to local markets and restaurants. This amazing program not only provides employment and confidence for the less-fortunate, it also helps support our local farm community. 

I was able to contribute to this fundraiser by creating all the marketing collateral. How fun! This was a chef's auction, meaning ten of Madison's top chefs and restaurants came together to provide some wonderful food, incorporating some of the Porchlight Products. I wanted to focus on the stars of the event - the chefs - and their wonderful food made with local ingredients. These were my initial sketches for the ad:


We ended up going with the marching chef, and turned his swirl of food into the shape of Wisconsin. After adding a bit of color, here is the final poster:


Not only did I get to create a cute little chef, I got to draw lots of yummy food and do some hand lettering! This project was right up my alley.

After sampling some of the Porchlight Products, I was highly impressed! I will definitely be picking some up on future grocery shopping excursions. For those of you who are local, you can find them at Metcalfe's Hilldale, Regent Market and Willy Street Co-op. Be sure to check them out!



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