Wednesday, January 8, 2014

2013 Holiday Card

I love Christmas. I really do. In fact, my nickname used to be Mrs. Claus. Then, being the crazy maker person that I am, I started taking on more than I could handle in November and December. Instead of focusing on what the season is REALLY about, I became overwhelmed with my never-ending to-do list. I couldn't just buy a wreath, I had to MAKE a wreath. I couldn't just use store-bought gift tags, I had to HAND DRAW pretty, swirly names on the Kraft paper wrapping. Yes, in the end, I had a beautiful handmade holiday, but was it really worth it?!?

This year I made a tough decision. Instead of hand printing our Christmas cards, I outsourced the printing. This was the first time since 2000 that I didn't physically make my holiday cards. It pained me to hand over that task to someone else, but I have to say - it alleviated SO much pressure. And because of it, I could create a more complex design (more details and more colors) knowing that a pro could handle it.


Like previous years, I wanted our card to depict a fun, holiday family tradition. We decided to focus on the moment when Stella places the topper on the tree. Here is the sketch.

As far as color palette goes, I wanted something non-traditional, but still somewhat Christmas-y. I knew Stella would be a fan if we used pink, so I picked out French Paper's Shocking Pink and went from there. This was going to be a bold one!


I was excited that French was now offering no. 10 size envelopes. I thought the long, skinny format would be the perfect match for our tall tree. I hired Screen Door Studio here in Madison to do the printing, and I think they did a splendid job - especially with the fine line work I presented them. It was the best feeling sending the job off to the printers and NOT having to do all the work. Of course, we still had to write the inside message and address the envelopes, but it still felt like nothing compared to the hours of back breaking printing, cutting, scoring and stamping it used to be.

So the lesson I learned here is that it is OKAY to ask for help - even if it is one of your favorite things to do! I was much happier, that's for sure. And that extra time meant I could make snowball garland for the windows...and felt ornaments...and Christmas tree centerpieces... Who needs rest, right? ;-)



12 comments:

  1. Oh gosh, this is adorable - as per usual! Every year I tell myself I'm going to make christmas cards and never do (e-mailing art directors doesn't quite count). Next year it's happening, you're my inspiration!

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    1. That's awesome! I hope you do it - it is the best feeling knowing that you are giving a little piece of your art to people. (Now I need to start sending them to ADs!)

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  2. These are so lovely and creative!!! I love them! Even though you had to have printing help, at least you personally designed them instead of buying a cheap box of Dr. Suess cards at Walgreens and throwing in a picture or two to send to a few relatives, which may or may not have been the extent of my Christmas cards :)

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    1. Haha! At least it's SOMETHING! I'm sure your recipients appreciated them, nonetheless! :-)

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  3. this is such a lovely design! the printers definitely did a brilliant job for you! love the illustrations too, gets the feel of christmas completely!
    Lauren
    xxx

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    1. Aw, thanks Lauren! Yes, I will definitely be using the printers again. This was a big step for me! xo

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  4. Love your card! So cute!
    –Cassandra

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  5. So cute, love this card almost as much as the one I received this year. :)

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    1. Aw, thanks! And thank YOU for the lovely NY card - it is so fun! Happy New Years to you, as well! xo

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