Today I'd like to share a logo design I finished up a few months ago. It is for a company called Cindi Bannink Massage, or CB Massage, for short. Cindi is the owner of a successful triathlon training business called Madison Multisport, which I blogged about here. She is also a certified massage therapist, which is a fantastic complement to the triathlon training.
There were a few things she was looking for in her new logo:
- A sense of 'oneness' in the number 3: How it relates to Triathlon; Bringing together Body • Mind • Spirit; An underlying faith in the Trinity
-She liked the color purple, but also wanted something that would complement her Madison Multisport Logo which is turquoise, orange, grey and black.
-Though she works with a lot of athletes, she didn't want it to look too 'sporty' - she wanted something more on the softer side.
With that great feedback, I started sketching. Here are some of the initial sketches:
I focused on three concepts - the letters 'CB', hands (representing massage) and a 3-part icon. I digitized the strongest concepts and sent them to her to get the conversation rolling.
Cheers!
very cool to see the process! thank you for sharing!
ReplyDeleteoops, hit enter before i was done!
ReplyDeleteI really like the way the hands still form the cb shape. really great design!
@eef Thanks for BOTH of your comments, Erin! ;-)
ReplyDeleteVery nice!
ReplyDelete–Cassandra
Thank you, thank you!!
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